Linklaters (A): Seeking Clear Blue Water

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Description:
On June 4, 2004, Linklaters managing partner Tony Angel unveiled his vision for the global law firm’s future in an internal strategy paper titled “Clear Blue Water – A Vision for Linklaters in 2007.” The paper declared the firm’s intention to “achieve market leadership amongst global law firms within three years.” Partners’ reactions to the plan ranged from plaudits to disbelief.

The case provides an overview of Linklaters history, governance, and work environment, and challenges facing the firm. Given this context, the case describes Angels introduction of, and partners’ reaction to, “Clear Blue Water.” It ends with Angel, faced with mixed response from the partnership, pondering on the right way ahead and how to proceed.

Learning Objective:
The case allows participants to reflect on the challenges of leading a Professional Services organization. Specifically it focuses on:  (a) developing a clear strategy, (b) gaining partner buy-in to the strategy, and (c) implementing the strategy that sets “stretch” goals.

Subjects Covered:
Change Management
Leadership
Strategy Formulation
Strategy Implementation

Setting:
Global
Law Firm
UK Law Firm

Industry:
Law