October 24, 2013
A team of law students from the Harvard Law & International Development Society (LIDS) recently published a book, "Food Advertising and Children – Regulation in Brazil and the World" with two Brazilian NGOs, Instituto Alana and Brazilian News Agency for Children's Rights (ANDI). The book, which is a collection of essays, is aimed at legal professionals and public administrators to encourage the adoption of effective measures to protect children from the negative effects of food advertising.
The LIDS team, supervised by two attorneys from Orrick, Herrington & Sutcliffe, analyzed food marketing to children, focusing on regulating advertising to children for foods with high levels of salt, fats, and sugars, as well as beverages with low nutritional content. The team conducted comparative research to examine the self-regulation initiatives as compared to government regulation initiatives in an effort to identify the most effective policies for addressing Brazil's nutritional issues and obesity epidemic, which affects 15-30% of children in Brazil.
The team partnered with Instituto Alana, a non-profit dedicated to children in Brazil , and ANDI, a news agency for children's rights that is one of the leading NGOs in Latin America working at the intersection of media and development.
"It's necessary to highlight that the resulted study offered not only a consistent research on the protection of children's rights in the advertising field but also helped set up a relevant model of good practices for lawmakers," said Veet Vivarta, executive secretary of ANDI. "The support offered by LIDS on this matter was crucial to foster the mobilization around policies that will impact the lives of millions children in Brazil."
LIDS co-authors are: Andrea Mulligan LL.M. '10, Angela Kwan LL.M. '10, Ashley A. Chung '12, Brenna Jenny '12, Jason Gelbort '13, Jenna Rose Swiren '12, Kathryn Chiu '11 and Minsun Lee '11. Thiago Pinheiro, LL.M. '10, a LIDS alum from Brazil, helped guide the original LIDS project, and reviewed and edited the Portuguese translation for the book.
The Harvard Law & International Development Society (LIDS) is a student-run organization at Harvard University focused on issues at the intersection of law, policy and international development and was founded in light of the growing recognition that many pressing challenges in international development are legal in nature.