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That
depends on one’s definition of lawyer. Robert Mnookin ’68, Williston
Professor of Law and chairman of the Program on Negotiation (PON) at HLS,
contends that a lawyer should facilitate cooperation and understanding,
and serve as a force for agreement and even reconciliation. In his new
book, Beyond Winning: Negotiating to Create Value in Deals and Disputes
(cowritten with Scott Peppet ’96 and Andrew Tulumello ’96, who both worked
at PON), Mnookin encourages lawyers to move beyond a reflexive adversarial
posture to a problem-solving stance.
“As negotiators, lawyers have what
Abraham Lincoln described as a ‘superior opportunity to do good’ and yet
they also have the capacity to do considerable harm,” said Mnookin. “Sometimes
egged on by the client, ineffective negotiators often mindlessly employ
hard-bargaining tactics with disastrous results—relationships are jeopardized,
potentially productive deals are killed, and conflicts that might be resolved
through negotiation instead result in protracted, scorched-earth litigation.
Our book seeks to expose the tensions that make legal negotiations especially
challenging, and to offer lawyers practical, tough-minded advice aimed
at turning disputes into deals, and deals into better deals.” 
In his book, Mnookin outlines strategies for the modern breed of lawyers
who still face old-fashioned dilemmas. “This book is not about a utopia
that does not exist but is instead grounded in the realities of an adversarial
system, where many clients and lawyers alike see negotiation as a zero-sum
game.”
Mnookin’s teaching and writing
draw on insights from economics, social psychology, cognitive sciences,
and game-theory. But his own “real-world” experience has also influenced
his theories on negotiation and dispute resolution. Perhaps his most publicized
case arose in the late-1980s, and involved the conflict between the two
largest computer companies in the world at the time, when IBM claimed
Fujitsu had copied its mainframe operating system. Mnookin and his coarbitrator
worked with parties to shape a “secured facility regime” that protected
IBM’s intellectual property while giving Fujitsu, for a substantial fee,
the right to use specific information from IBM programs in its independent
software development activities. More recently, Mnookin was credited with
transforming the way the trustees, musicians, and management of the San
Francisco Symphony negotiated a six-year collective bargaining agreement.
“Experiences like these have
taught me two important lessons,” said Mnookin. “First, even in situations
of intense conflict, there are nearly always opportunities to create value.
And second, that lawyers can sometimes play a role as a ‘process architect.’
A lawyer can do more than simply help resolve a single dispute; lawyers
can help develop systems and procedures that allow parties who do business
together to work out their differences over time in a wide range of areas.”
Mnookin acknowledges the barriers
that can hinder a value-creating negotiation. In his book, he outlines
the tensions inherent in the process, and strategies for managing them.
Predominant among them, he said, “is the tension between opportunities
to make the pie bigger, to create value in a variety of ways, and the
inevitable necessity of dividing the pie.”
Sometimes, even in dividing
the pie, a lawyer can propose a novel solution that in the end benefits
both sides. John Wofford ’62, who operates his own mediation practice
in Cambridge, Mass., after working in government and real estate law,
was called in to mediate a dispute that had lasted over two years. A contractor
and subcontractor were mired in a lawsuit over a large project in Massachusetts,
with three major components to the litigation, millions of dollars at
stake, and thousands of pages of depositions, motions, and briefs. After
having long, separate meetings with both sides—including each CEO and
his lawyers—and reviewing their briefs, Wofford estimated that if litigation
continued, each side was most likely to be awarded about the same amount
of a very large pie. So he proposed something that dumbfounded the lawyers
on both sides. Forget about the whole thing, Wofford suggested. He asked
the CEOs to meet alone and talk about it. Fifteen minutes later, they
dropped the lawsuit. “The clients had continuing relationships with businesses
that were dealing with each other,” said Wofford. “They had every reason
to try to resolve things, so they decided to resolve it as a draw.”
The lawyers were paid
well even though they didn’t directly resolve the dispute. But they did
not receive the additional hundreds of thousands of dollars that each
side estimated as its future legal costs had the case not settled at mediation.
The fee structure, Mnookin notes, can serve as a disincentive for lawyers
to strive for a quick solution to a case, part of what he calls the tension
between principals and agents. Various fee structures, from contingency,
to hourly, to fixed, may cause suspicion of the clients’ or the attorneys’
actions. Mnookin advises the parties to acknowledge the tension, not avoid
it, and such candor will build trust. Both the lawyer and client can then
work toward a common goal in the most efficient manner.
“Sometimes the self-interest
of the lawyers gets in the way of seeing the value of an early resolution,”
said Wofford, “but I think most really good lawyers understand that in
fully representing their client, they owe it to the client to explore
all possibilities.”
Lawyers
Lead the Way
Problem-solving
attorneys do not always face their philosophical brethren in negotiations.
Instead, as Mnookin outlines in his book, some lawyers rely on “hard-bargaining
tactics,” such as threats, personal insults, bluffs, and belittlement,
which impede productive negotiation, he says.
Some lawyers simply don’t know
any other way, said Elliot Surkin ’67, chairman of the real estate department
at Hill & Barlow in Boston. Surkin, who has negotiated many complex
development deals, said that many lawyers “just want to beat up the other
side and win.”
“I have seen a lot of situations
where people have been very tough and through the force of their personality,
they achieve what they consider to be very desirable results,” he said.
“I have often seen that translate itself over the years into a loss because
they have won too much and they have achieved an agreement that is not
right. These long-term relationships don’t work out correctly because
they didn’t produce a fairer result in the beginning.”
Lawyers who trust one
another will find fewer impediments to achieving value in negotiation,
Mnookin says. But lawyers often don’t have continuing working relationships,
he said, and often don’t know the style of the person on the other side
of the table. The result, said Mnookin, is that some lawyers become “switch
hitters,” changing their approach in reaction to the style of opposing
counsel. But lawyers should not cede their strategy to the other side,
Mnookin advises.
“One of the themes of
the book is that in dealing with the lawyer on the other side, someone
who knows what she is all about and knows what her orientation is can
often influence the behavior of the opposing lawyer,” said Mnookin.
Mnookin urges lawyers to lead
the way by negotiating a problem-solving process—and a collaborative working
relationship—before negotiating a settlement. A lawyer should enter a
negotiation seeking “value-creating trades and framing that search as
an essential part of serving your client.”
As an example, Mnookin
writes about a divorce case, with an attorney adhering to a problem-solving
approach. The attorney starts by acknowledging the “typical” approach
to a negotiation: the attorney for each client proposing an extremely
one-sided agreement, then days of haggling and posturing, and a possible
settlement after much vitriol.
Instead, the divorce
lawyer suggests that both attorneys talk so that they can understand each
side’s interests and concerns, and draft a variety of options that might
serve those interests. The attorney thus demonstrates a commitment to
his client, but also a willingness to work with the other side to create
an efficient and fair result, according to Mnookin.
The other attorney may still
refuse to accept this process; some lawyers, Mnookin writes, like to play
hardball. In dealing with such an adversary, problem-solving lawyers needn’t
stray from their approach, Mnookin contends. “Almost anything a hard bargainer
says,” he writes, “can be reframed or restated as an interest, an option,
or a suggestion about a norm that might be used to resolve distributive
issues.”
When faced with an unyielding
attorney, Mnookin also recommends changing the players in the negotiation.
This may involve bringing in a mediator trained in dispute resolution.
In some cases, says Marjorie Corman Aaron ’81, former executive director
of PON who now teaches negotiation and alternative dispute resolution
at the University of Cincinnati College of Law, a mediator may change
the way a lawyer approaches negotiation.
Aaron said that
lawyers whose styles clash—typically one who makes extreme claims versus
another with more realistic requests—often can’t resolve their case. But
the negotiating style of these same lawyers can change in a mediation,
she said.
“They figure out that they
need to play in a different way, that they need to say things in a certain
way that is not calculated to make the other side storm out, that is not
further poisoning the feelings toward one another,” said Aaron. “I think
that lawyers who have participated in a number of mediations have figured
that out.”
She has seen it in her
own work as a mediator, observing and molding the evolution of one lawyer
with whom she has had five mediations. “He had the reputation as a tough
guy, and we had a very successful mediation the first time we did it,
and he actually asked me for feedback, and he is now very different. And
when I say that, it does not mean he’s not a zealous advocate, that he’s
a pushover. He is not. But he is definitely more skilled.”
Clients and Other Hurdles
Sometimes
the first problem that lawyers have to solve lies within their own clients.
Every
actor enters a legal negotiation with societal expectations, including
the client, Mnookin notes. “The book talks about the kinds of things that
can be done to establish the right sorts of relationships with clients
to support problem solving,” he said. “Often [clients] have what I call
the zero-sum mindset: Whatever I win you lose. Or they have kind of the
hired gun mindset, that the lawyer’s job is simply to shoot at the other
side. You have to be able to talk to clients about these expectations
because often the client will come in wanting to fight a war.”
Lawyers, Mnookin writes,
should help clients understand their interest and priorities. Lawyers
should help clients understand their “informed choice,” the ability to
see the costs and consequences of different approaches to solving their
problem. And lawyers should always respect their clients, but they should
also respect themselves.
Part of the challenge
is weighing the client’s realistic opportunities and risks. A problem-solving
lawyer, Mnookin writes, should not manipulate a client’s expectations.
Yet sometimes clients’ expectations
simply do not match the facts of the case. Jeff Kichaven, who now operates
his own mediation practice in Los Angeles after serving as a partner in
a law firm, helped a lawyer bring his client back to reality in one dispute
involving contractors and insurance companies. The case “was like a Greek
tragedy,” Kichaven said. Everyone knew it should settle, and everyone
knew the price at which it should settle, he said. Yet one client was
convinced that his passion and commitment to his cause would lead to victory.
“The lawyer had given
me some signals that I really had to lower the boom on his client. The
lawyer wanted me to do that because the lawyer felt very strongly that
it was in the client’s best interest and that the client did not really
apprehend and appreciate all the risks of litigation,” Kichaven said.
“I remember putting both my hands on this guy’s two shoulders and looking
him in the eye and saying, ‘I know how deeply you feel about this case
and the principle, and you don’t want to be taken advantage of. Let me
tell you, the way the United States legal system works, the sincerity
of your belief is not the only thing that is taken into account. The legal
system looks very heavily at documents and financial records and relies
on that just as much. Although you are sincere, the other side is sincere
too, and they have all this documentation and I can see the look in your
lawyer’s eyes’—and I made sure that the lawyer was standing right there
because if he didn’t like what I was saying, I wanted him to stop me at
any time. I said, ‘If you were my own brother I would be giving you this
same advice. Take the money and run.’”
Clients often bring intense
emotions to a case, Mnookin writes. Problem-solving attorneys should not
avoid the personal and emotional dimensions that affect a negotiation,
he contends.
Wofford recently mediated
a real estate dispute between two branches of one extended family that
co-owned a triple-decker home. But it wasn’t just a dispute over the house.
Because the lawyers on both sides understood and acknowledged the emotions
enmeshed in the case, they were able to lead their clients to a successful
resolution, said Wofford.
“Those lawyers were very
helpful acknowledging the huge hurt that this family was feeling, but
also getting the clients to move away from that feeling of ‘I want to
kill these people,’” he said. The lawyers, Wofford added, devised a buyout
and rent structure to provide an incentive for one feuding branch of the
family to move out. “These lawyers were also very creative in developing
new options.”
While Mnookin says “negotiations
behind the table are every bit as important as those across the table,”
he also highlights other factors that can complicate and muddle the negotiation
process. Many negotiations involve more than a lawyer and client negotiating
with another lawyer and client. In real estate development projects, for
example, Surkin works with government agencies, politicians, neighborhood
groups, and corporations. The more people and disparate interests involved,
the more difficult it is to forge agreement, he says.
“I think everybody knows
now that it is easy to make a mess and to hold things up, and they are
willing to risk various things to do that, which often seems an abuse
of the process, but it becomes one of the negotiating forces,” Surkin
said.
Some big deals simply
cannot be accomplished because of the many constituencies involved, according
to Surkin. Yet he has also seen deals improved by input from different
interested parties. Most important for an attorney, he says, is to learn
the perceptions of all sides, and then ask all sides to be open to a solution.
“You’d say to each side:
‘You have to pledge yourself to remain flexible to listening to
the other side, and not simply to be sitting here to maximize your own
interest. If you can’t really honestly pledge that, then we won’t have
a negotiation, we will have a war.’ And one side will win the war, but
it won’t produce the most positive result. It might produce a kind of
stupider result than you could get if everybody could control themselves
and remain flexible,”
said Surkin.
Getting
to Beyond Winning
Mnookin’s
book and teachings are grounded in a program that brought HLS to the forefront
of the study of negotiation. Professor Emeritus Roger Fisher ’48, coauthor
of the best-seller Getting to Yes: Negotiating Agreement Without Giving
In, first taught the Negotiation Workshop at the School in 1979, the
same year he founded the Harvard Negotiation Project. At the same time,
Professor Frank Sander ’52 developed the School’s first course on alternative
dispute resolution. The Program on Negotiation, which was inaugurated
in the early 1980s, includes a consortium of faculty from schools throughout
the area, and emphasizes research, academic courses, and professional
training.
Mnookin came to HLS from Stanford
to extend their work and lead the program. “The special opportunity I
saw here—and this book represents the effort—was to really focus on the
special dilemmas and roles of the lawyer as negotiator,” Mnookin said.
In
his book, Mnookin seeks to bridge what some see as the gap between academic
theories and actual experience in negotiation. James Freund ’62, author
of Smart Negotiating: How to Make Good Deals in the Real World,
questions the practical application of academic theories on negotiation.
He says that seeking fairness out of a negotiation and trying to move
beyond distributive issues are commendable ideals. But those ideals seldom
meshed with his experience as a mergers and acquisitions lawyer at Skadden
Arps in New York City, where he practiced prior to his recent retirement.
“In the world of business and
financial negotiations that I spent so many years in, so-called cooperative
bargaining was not the way things got done,” said Freund. “The approach
to negotiation exemplified by Getting to Yes contains much that’s
of real value, and it would be gratifying if everyone sat around a table
and worked together to solve all problems. But it just doesn’t happen
that often in the rough-and-tumble business world. And if you walk into
a commercial negotiation for a client trying to pull that off, you can
really get blindsided.”
Although Freund
frowns equally upon the threatening coercive approach of some competitive
negotiators, he recognizes the necessity of mastering the tactics of everyday
positional bargaining. For example, he said, if the buyer on the other
side presents a lowball offer for your client’s business, you ought to
react by disparaging the offer. “If you want to get the buyer up into
your zone, you have to make him realize that he’s far off the mark,” said
Freund. “Otherwise, he may think you’re not really dissatisfied, and will
be inclined to hang tough rather than get realistic.”
On the issue of focusing
on real interests, Freund said most denizens of the business world focus
solely on monetary matters. “If a guy is asking a million dollars for
his property and you’re trying to find out his real interest, most often
his real interest is that he’ll take $900,000. It’s because that’s how
the game is played, that’s how they measure success.”
Freund praises Mnookin,
however, for his practical perspective shaped by real-world experience.
Mnookin doesn’t discount the barriers that problem-solving attorneys face.
He acknowledges that “some lawyers will find this orientation appealing
and congenial, while others will not.” His book, he believes, will speak
to all of them, and help make them better attorneys. And his mission—to
unlock the cultural shackles that bind lawyers and squelch opportunities—is
gaining adherents throughout the profession. Kichaven, for one, sees HLS
and the Program on Negotiation as the epicenter of a movement that has
improved legal advocacy for all. After meeting Fisher, Sander, and Mnookin
last year at an ABA seminar on alternative dispute resolution, he saw
it more clearly than ever.
“Being exposed in a more
detailed, in-depth way to the work of the Program on Negotiation and Mnookin
and his brothers and sisters on the faculty, really made me feel that
I was doing exactly the kind of work that graduates of Harvard Law School
ought to be willing to take the risk to do, really changing the way law
is practiced in our country,” he said.
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