Ashish Nanda, David Wilkins and Lisa Rohrer
August 20, 2012
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The case details the growth of Axiom Legal from a small team of entrepreneurs with big ideas to an international firm that has challenged law firms’ traditional model. It highlights the challenges faced by the entrepreneurial leaders of a firm as they sought to change the legal landscape with an innovative ownership structure, a unique employee proposition centered on flexibility, and a client offering that focused on providing valued legal services economically. Could an investor-owned firm that provided its clients legal professionals on a contract basis compete effectively with the traditional, partner-owned and leveraged law firms, for both clients and highly qualified lawyers?
The case highlights the excitement and challenge of growing an entrepreneurial firm. It encourages participants to reflect on innovations in the legal services sector.
Geographic: United States
Industry: Law Firm
Event Start Date: 1999