The John M. Olin Center
Paper Abstract
799. Cass R. Sunstein, Nudging: A Very Short Guide, 11/2014.
Abstract: This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.